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You know you need to submit articles as a way to gain link popularity. But do you know how much time that takes? You sit and sit submitting the same article to directories by hand...why? Isn't there better things to do with your time? If you think so, then you need to visit the following link now. Your time is worth more than that!

Article Submitter

Monday, June 9, 2008

Making the Most of Your PLR Products

For the last post of the PLR series, I wanted to share with you some ideas of what you can do with your PLR products. These are just the beginning of the things you can do…use your imagination! And good luck!

1. Construct articles that will be displayed for your site.

Affix your byline or resource box to all articles then publish them. Permit visitors to “republish” your articles in exchange for publishing also your “resource box” in their site. This will spread your advertisement over the web at the same time increase your “link popularity”.

2. Make e-zine articles.

Affix your byline or resource box to your articles then publish and distribute in your “e-zine”. Announce that your articles can be republished if your subscribers will publish your “resource box”. Aside from the fact that this will spread your advertisement as well as increase link popularity, this can also improve your “pagerank”.

3. Offer PLR articles as free bonuses.

This will increase your products’ perceived value and encourage prospects purchase your products.

4. Offer PLR articles as bonuses for opt-in list.

It will entice visitors to sign up for your email list.

5. Create your very own original info-products.

Modify or rewrite the articles so to create a completely different article, include yourself as the author.

6. Create completely new articles to submit to e-zine “article directories”.

7. Create and then trade your content with different websites.

Affix your byline or resource box and then trade them with many high traffic sites.

8. Make articles out of your PLR articles and then promote other person’s products.

Affix your byline or resource box to promote an “affiliate program”.

9. Make promotional content for your “affiliates”.

With your byline or resource box, permit your “affiliates” to incorporate their “affiliate link” to your articles.

10. Construct whole new original info-products then sell also resell rights.

Almost all PLR packages are controlled to only a certain quantity of buyers; so there is no worry that 'your' material will show up 3 million times over on Google.

Having the authority to rewrite, modify or alter the PLR articles indicate that your article is entirely different from everyone else’s who purchases and repackages that same article or material.

Tip: Before purchasing any PLR package, you must read carefully the terms and make certain that you will have authority to rewrite, alter, delete or cut the content in whatever way you want it and affix your name unto your new article.

Source: Profits-Marketing

Sunday, June 8, 2008

Why Use PLR Software?

In the case of private label software products, the core technology of the product can be created and owned by another person or company, but resellers can place his brand and have the software tailor-made by utilizing layout and color schemes, logos, languages and other options that can be configured to make the software look like it was created by the reseller. IN addition, the reseller can choose the name of the program and company, and the website to be associated with the software.

The makers of the software will offer the reseller full resell rights to the branded version of the product, with the understanding that sales choices will not be interfered upon, and royalties will not be collected, which will enable the reseller to establish his own price for the software and pocket all the profits.

Also, in the deal between the creator of the software and the reseller, a demo version of the product, along with the full version, can be provided. This demo version can be distributed by the reseller without any hindrance. The benefits of having a demo version is that the traffic to the web site of the reseller will increase each time the demo is downloaded.

Usually, there are two levels of private labeling or branding offered for resellers: first is the tests and surveys that the reseller will manage and implement, and second, the technology and application that permits the reseller to author and host the tests and surveys.

When it comes to transferring the ownership of the software, the following may be provided by the software's creator: documentation of the transaction and a special URL for each software title purchased by the reseller. This URL is provided so that resellers can dispense it to others top verify the ownership of the software.

Software is only one among the many products that can be offered under private labels. A reseller with great marketing savvy can profit greatly from venturing into Private Label Rights product. What they have to do is to choose the right product that they can improve on and market in order for them to rake in the profits.

Source: Profits-Marketing

Friday, June 6, 2008

Why Use PLR E-books?

Among private label products, one of the most profitable is the E-book. In the past, marketers purchase resell rights from an e-book author, and resell the text of the material as it is. This strategy works to the advantage of the authors, because their works can be sold with the content intact, and not being compromised. Plus, many of these e-books contain links to products that the author has interest in. The result is that the seller of the e-book will double as the author's marketing agent, because in each sale of the book, the affiliate links that it contains are exposed to each customer.

Recently, however, a new kind of resell rights became increasingly popular among marketers. They not only purchase the rights to sell the book, they also obtain the rights to do whatever they want with it, then sell it. Essentially, they edit, modify, rearrange, or change the contents of the books to suit their needs without being held liable. This allows the reseller to create new unique products from the material which is specially designed to suit the customers of the reseller.

Usually, the e-books that are being resold under Private Label Rights are specially commissioned and have ghostwriters as authors. These works are usually basic texts that is geared to a specific market, but they are not the type that will win literary awards or climb bestseller lists. But it does not mean that these books are not worth a lot. Actually, they fill the need of niche markets because they are written specifically for them. They can gain a lot profit if the reseller manages to aim it at the correct target market.

What can a reseller do to maximize a private label e-book that he acquired?

A lot of things, actually.

With a little ingenuity, a reseller could end up offering a book to customers that they will not find elsewhere. They do not have to compete with other resellers who have the same product that they are selling. The contents of the book can be changed and modified to suit the target market. Chapters can be rearranged. New sections can be added. An entirely new and eye-catching cover can be created. Titles can be revised. Pictures and illustrations can be included. Even the name of the author can be changed, and after overhauling a whole book, a reseller has already created an entirely new and unique version of the material which customers can appreciate.

Of course, there are protests regarding the idea of allowing marketers to so whatever they want with written materials. There is the possibility that the market will be flooded with books containing different titles but have basically the same content. This can bring about the loss of consumer confidence in the e-book industry. Another disadvantage is that materials that are distributed in this manner will not be as credible as the books that have a known and respected author associated with them. These kinds of scenarios cannot be easily dismissed and requires consideration.

Marketers should see private label e-books as means to explore countless ways to create and maintain profit, and should view it as the beginning of building an Internet business empire.

Source: Profits-Marketing

Thursday, June 5, 2008

Why Use PLR Articles??

Not a lot of people know about the PLR articles, much less why they should pay attention to them. Give yourself the edge and find out why you should know all you can about PLR and how you can profit from them in the most efficient and effective way possible.

1. Saves time and effort.

You probably already know how much work and time it will take to write an article. On average, a single 700-word article will take about two hours to compose from scratch. If your intention is to create a website with over 50 pages, then you can see how daunting and time-consuming the task of simply writing content will be. PLR articles will save you this time and effort.

2. All credit goes to you.

You are under no obligation to credit the original author for PLR articles. As such, when you publish them on your website, no outbound links and advertisements will be there to distract your visitor / customer. All links will be focused on your brand and your affiliates.

3. Saves you money.

This point requires a different point from saving time and effort simply because of economics. Hiring writers to create content for your website averages about $15 per article. If your site were to hold even just 20 articles that you need to update regularly (say every two weeks), you’d see how the bill could add up.

But if you were to acquire PLR for a set of articles, you could save money because of the economics of scale. Articles are bought at bulk and as such it is possible to get your hands on 200 articles for only less than $30.

4. Editorial freedom.

You don’t like how the article is written or the information it is presenting? PLR allows you to change the material right away without needing to ask permission from the writer.

This is also especially useful for optimizing your website for search engines since you can enrich the content with keyword phrases to improve your rankings in SERPs.

5. Create a brand for yourself.

Today, it’s all about distinguishing yourself from the rest. PLR articles allow you to provide content that is both relevant and updated. By doing so you build a reputation with your target audience as an expert. And since people would much rather go with someone they trust, your chances of return visitors increases significantly.

6. Get professional results.

Many of the writers who offer articles with PLR are professionals and have access to the latest information regarding your field of interest. By acquiring the rights from them, you avail yourself of their professional results without having to retain their services regularly.

With one set of PLR articles and some creativity on your part, you can extend the life of the articles to the point where the content has more than paid for itself. So when sourcing out a supplier for PLR articles, ask for sample works to demonstrate the quality of articles you would be purchasing.

Now that you know why you should seriously consider getting PLR articles, here are some ways to get you started on profiting from them.

1. Compile a list or report.

You can consolidate a series of articles of a similar theme and package them as a report or listing of information. While you may think that anyone can do this, you’d be surprised how little of this is done.

Many people don’t have the time to read or the willingness to read several articles at different times. Providing them a simplified version of the information they want will be a welcome offer for your visitors. You can either give away the report for free, sell it as your own product or use it as content on your website.

2. Use PLR content to create a series of small articles.

This is especially useful when producing material for an email campaign. A series is by far, one of the more effective ways to create a following with your audience.

Give enough to allow them a feel for what you’re offering and hint at giving more of the same if they will subscribe to your mailing list. In turn, your emails promote your website by inviting them to visit you on a more regular basis.

3. Produce E-Books.

It is very possible for you to take a set of PLR articles and come up with an E-Book, for which you can credit yourself as the author.

Since you have created an entirely new product you could repackage this and sell this with your own resell rights. Just like you, there are people who are looking for material they can use for their own promotion needs so cater to this market as they are increasingly growing in number.

As you can see, using PLR articles are not only effective in providing truly useful content. They are also cost and labor-efficient, which means you can focus more of your time to more important matters, whether they are for business or otherwise.

Source: Profits-Marketing

Wednesday, June 4, 2008

Isn’t Using PLR Illegal, or a Copyright Infringement?

Confused about whether or not you will be infringing on others' copyrights? Today's post should clear that up...

Resell rights works in such a way that when an owner of an article or a book sells one the authority to sell that book to others then keep the profits. Private Label Rights however goes much further, efficiently granting the “Private Label Rights” buyer to do what he wants with the articles or text materials.

PLR makes available to you the benefits wherein you have your very own product and without the effort of making it by yourself.

Having ownership rights to articles, you are allowed to do all the revisions or editing that you want. Likewise, you can incorporate any link that you desire, any illustrations or images and add in any additional content and include your byline after revising the article.

"Private label materials” include information products, graphical files, software, and more. E-Books, reports and articles are the easiest to work on.

PLR Disadvantages

The only downside of PLR articles is that these series of articles that you purchase are not unique, since these are often sold to several individuals, although the numbers of articles sold are limited.

However, because you are permitted to alter the articles’ content, you have the capability to make the articles unique, and even arrange it in a very different manner and tone that will result to be an original piece.

Simply put, if you have a smart thing with words and the talent for writing, the outcome of the article that you will sell is totally different from everyone else's and instead of competing with some 400 other individuals who have the very same “Private Label Rights” as yours, by simply changing the content, rearranging the chapters, adding new sections, deleting some irrelevant paragraphs, constructing a catchy title, changing the author’s name into yours, then you have an original article.

PLR Advantages

  1. Saves time. For a well researched, informative and good quality article to be written, containing several chapters and comprising of about fifty pages, it can very well take at least fifty hours of your time and effort. With PLR contents, you easily get instant content access.
  1. No “outbound links”. With PLR articles, you are not obligated to incorporate “outbound links” at the ending of your articles. No distracting advertisements means your readers can concentrate well on your articles. Take note that you can add links to your website or your affiliates.
  1. Cost efficient. Hiring someone to write articles for you can be expensive, costing around $17 a piece; so then if you need a 50 page article, then it will cost about $850. Whereas PLR articles are much cheaper generally available for $29 - $30 for 200 PLR articles.
  1. PLR articles can be revised or altered. You can add some chapters and delete some too. You can rephrase words and add your preferred keywords, which is a great influence in achieving high search engine rankings.
  1. You can brand your own name. Almost anybody purchasing something prefers to buy from someone they trust and know. With your PLR articles, you are able to display your name in the article as the author then you are supplying clients with important information. Then when prospects are pointed to your site, seeing your name once more, they instinctively have that certain feeling of knowing and trusting you.
  1. Complete in themselves. PLR articles are entirely complete. At just a glimpse, “private label articles” articles offer one with the whole “view” of the contents issues and elements involved.
  1. Well written by experts. Generally, almost all “private label articles” are professionally written and compiled or collected with the most up-to-date research, investigation and information done by experienced writers. When you purchase and then use “private label articles” from a trustworthy seller, then you are guaranteed that you are purchasing quality. Just keep in mind that you look into the terms, making certain that you are allowed to alter the content, as this is the only way that PLR articles can be used with full advantage.

Private Label Rights articles and E-Books fill a webmasters requirement because they are written purposely to answer specific questions as well as problems within a position on a “well-searched” market. If properly and correctly marketed, they produce steady sales.

Source: Profits-Marketing

Tuesday, June 3, 2008

What Can You Do With PLR?

Do you want to get started using PLR products? Confused on where to start? Well, today will answer all your questions!


One might wonder at the difference between Private Label Rights and product resell rights. With product resell rights, a person obtains the right to resell the product as is, without changing its form, design or name.

On the other hand, if you have a Private Label Rights to a particular product, you would gain the right to modify or change an original product, create your own specifications, apply modifications then claim it as your own original product.

E-books, software, articles and other written, raw materials are just some examples of products where you can obtain Private Label Rights.

Take an E-book, for example. If an author of an E-book would give you Private Label Rights about "Cellular Phone Technology", you can modify the content to tackle the latest developments about this ever-changing technology.

You can add features and create helpful sub-topics that would best fit the current trends in cellular technology.

After the modifications, you can claim rights to the e-book that you modified.

The idea may have been copied or bought, but you get to have the rights to resell the "new" product resulting from the one that was modified.

'New versus modified'

In a basic business course, you are taught to develop an original product which will "sell" to a particular market.

You have learned that an original design and functionality will pave the way towards introducing a great new invention in the market.

However, developing and manufacturing your own product is quite a tedious process.

The good thing is that once you have an output, you can profit from your original product by several ways.

First, you can sell the rights for business owners to resell your products without any modifications whatsoever.

You can also build a web site for your product and get other related web sites to advertise your products for you.

Once you find that your product is not anymore at par with the current technological standards and it does not meet the consumer's needs, then you can modify it.

The resulting product with the new modifications will again earn you the rights to resell that new product. The possibilities are endless once you have developed a product of your own.

Now, take a look at the advantages of a modified product as a result of gaining Private Label Rights.

First, this is the easiest way to build a business if you do not have the time to develop your own product. Gaining Private Label Rights would make it "legal" for you to re-use an original product content without having to worry about infringements on intellectual property rights.

This principle mostly applies to written and electronic material such as e-books, articles, even source codes.

Second, you can use your creativity to modify an existing product and make it your own.

If you put together ten articles about a common theme, modify them a bit to come up with one basic idea, you would have a resulting product which is more comprehensive than the original material. This is better as compared to just combining two articles with the same idea and packaging them individually.

You can also use an original material or text and use the Private Label Rights that you obtained to develop a web site about the same topic.

There are hundreds of possibilities about how you can earn money with the use of Private Label Rights. Affiliate sites and other web sites offering Private Label Rights would make modifications seem effortless.

This area of Internet marketing shows such potential that many online businesses are grabbing the opportunity.

All you have to do is find the right material to work with and you can have an instant product to work with. Just change the graphics, modify the text and you are good to go.

The great thing about this is that you can re-package the material and present them to buyers in any way that you would like. Additionally, you get the glory of the byline since you can put your name on the printed or electronic material because the product is yours to claim now.

With a little creativity, resourcefulness and effort, you can earn hundreds of dollars by using Private Label Rights to come up with original products that you can distribute to your target market.

With this, the difficulties of conceptualizing and manufacturing an original product will be eliminated, yet yield almost the same results when it comes to profit.

Source: Profits-Marketing

Monday, June 2, 2008

How To Make PLR Make You an Unlimited Amount of Cash!!

Here is the second in my PLR series...enjoy!

Would you believe a person if they told you that it was possible to take another person’s work, change it anyway you please and call the edited material yours?

What if that person also told you that besides being able to do so, you could actually profit from that work and not be liable for any copyright infringement?

If you haven’t heard of Private Label Rights, then most likely you’d think they were pulling your leg. But all the above are true if you are able secure these rights.

But what are Private Label Rights?

To understand why Private Label Rights are so special, you need to know about resell and master resell first.

Resell rights are simply permission from the owner of a work (a book, for example) to allow you to take the said material and distribute it for your own profit.

Master resell rights take it a step further and allow you to sell the resell rights to the work. The reason why it is called master resell rights is because it covers a large set of permissible actions to the person who acquires those rights.

Experts would tell you that to get the most of your purchasing of master resell rights, the following list of actions should allow you to:

  • Give the material away unaltered
  • Combine the material with others
  • Give the material away as a bonus item
  • Use the material a content for websites
  • Divide the product into separate articles
  • Put the rights for the material or the material itself up for auction
  • Provide the material as content for paid membership sites
  • Sell resell rights for the material
  • Change or alter the material

Buying the whole set of these rights are great but it can cost you. But there is a way to get almost all of these actions and not have to pay as much for master resell rights IF you acquire just the right to change or alter the material, which is exactly what Private Label Rights are.

With these set of rights, you are given permission to change another person’s work. By altering the material, you have made the work your own which then allows you to profit from the material anyway you intend to.

Let’s say you were able to acquire Private Label Rights for a particular E-Book. What can you do?

For starters, you can break up the book into separate chapters and then sell these as articles. On the other hand, if you were able to acquire Private Label Rights for a set of articles, you could combine them and package it as a book, which you then can sell.

You can change the material’s content by adding or removing details. You can also add pictures or illustrations as well as other media like sound or video clips.

All of these actions are possible but the best part about Private Label Rights is that you are not obligated to mention the original author (or pay them any royalties) for the changes you have done to his or her material. You can claim the material as yours by putting your name as the author of the material.

With these changes, the ways on capitalizing on them are many.

You can come up with a whole new set of products from a single material source. Take an E-Book for example. On one hand, you’ve broken up the book to sell them as articles. On the other, you’ve enhanced the book’s content with media to package it as your own work and putting it up for sale on the market.

Acquiring Private Label Rights are great for creating a brand for your business. As you may already know, one of the keys to a successful business is to distinguish yourself from the rest. With Private Label Rights, you can change the material and make it uniquely yours. If your target market likes your material, your market can perceive you as an expert in your line of business, which is something you can really capitalize on as you sell your products or services.

However, it is not only the person who acquires Private Label Rights who stands to benefit from it. It may be difficult to understand at first, but selling Private Label Rights benefits even the original creator.

With the increasing demand for original material to be sold with Private Label Rights, a writer can make good money from his or her work. The incentive is that he or she can command a higher price for the work given the rights that go with the material.

Furthermore, selling the right to change the material any way the buyer wants is actually giving new life to the material. By giving the buyer the freedom to change the content in a number of creative ways, the material’s usability sand relevance is extended.

By compensating the original content creator well; by allowing freedom and flexibility for the purchaser; and by giving the end user a wealth of very useful information, Private Label Rights are by far one of the best things out there in the world of online marketing.

Source: Profits-Marketing

Sunday, June 1, 2008

What Are Private Label Rights?

This post begins a series of several posts designed to help you learn about what Private Label Rights, or PLR, is and how you can profit from it. You can build a huge business using Private Label Rights! Keep reading...

Since the advent of the Internet, business had been good, if not better than before. This is because the Internet provides more viable means of disseminating information about the products and the business all at the same time.

Hence, most businesses know that the proliferation of the online business will definitely boost the income-generating potential of the business.

However, most online entrepreneurs contend that for an online business to generate good income in the Internet, the business must have its own product. This is because everything is a sale, even the thoughts that you have in your mind could count as a product for sale when presented in the Internet for other people's use.

But contrary to most popular beliefs, having your own product does not limit you to the many possibilities of earning more by using a "license" that is attached with an "information product" that you may acquire online. These are known as Private Label Rights.

Private Label Rights is just one of the three "basic rights" that are embodied in the concept of resell rights marketing. Among the three, Private Label Rights are considered as the most moneymaking and rewarding.

Private Label Rights are represented in a certificate or authorization that is attached with an "information item." The basics of Private Label Rights is to permit people to transform, reorganize, change, or improve the elements of the said merchandise to go well with the buyer's personal desires and yearnings.

For example, if you have a Private Label Rights, you can easily segregate the contents of an E-Book, and persuade somebody to buy the contents as sequence of pieces of writing.

One of the best things about Private Label Rights is that you can actually do the same thing inversely. For instance, if you were able to buy a set of information products like a collection of articles embodied with Private Label Rights, you can easily bring them together without the risk of some law-related predicaments. Hence, you can collect different articles from different owners. With a common thought, you can come up with a creative masterpiece.

In addition, with Private Label Rights, you can simply append some information on the said product to make it more meaningful and creative, thus, creating an impression of having a product of your own.

Best of all, you can even put your name as the author of the said work. This is the most gainful aspect of having Private Label Rights. In this way, you do not have to acknowledge the primary author of the work.

So for those who are not yet aware of the rewards of using Private Label Rights, here is a list of some of the advantages:

1. It is just the thing for marking your name and your business' name.

With Private Label Rights, you can easily acquire informative products that you can use as your own. Hence, this creates an impression that you are making your own product and that you are a professional and a skilled person on the given field.

In turn, you get the trust that you need in order to compel them to buy your product.

2. It triggers creativity.

One of the best things about Private Label Rights is that you can be creative in a thousand and one ways. This is because you can assemble the different elements and come up with a new and near-original work without having any difficulty of creating such product.

3. Develop a product!

With Private Label Rights, you can simply modify or improve a product if ever it does not fit your taste or needs. In this way, you can both cut back wasteful time by looking for products that are totally worthless or save more money by avoiding to create a whole new product.

However, even if some people contend that it is totally unethical for a person to sell the Private Label Rights for his creations, one cannot simply surmise the fact that engaging into this kind of activity is also beneficial to the seller especially if the product is already nearing the closing stages of its "market life."

This goes to show that people must learn how to give way to any possible changes to any product that might have already lost its income-generating potential. By allowing other people to modify or enhance the features of certain products, the advancement of such products will continue to take place. Hence, the cycle will go on.

Indeed, the basics of Private Label Rights are not just necessary for most of the Internet marketers who wish to earn more income aside from their own products but also for the whole market as well. This is because the whole system of a give and take relationship dwells in the business and that is exactly where income generates its power.

Source: Profits-Marketing

Tuesday, May 27, 2008

Get a Hot Job by Writing a Professional Summary for Your Resume

In today’s competitive job market, employers rely on well-written resumes to screen potential candidates. In many instances, employers look through job search web sites, such as Job Seeker’s Club, to find professionals with skills, education and experience that fit their needs. These employment search web sites, along with many companies’ own online applications, require candidates to upload their resume in order to express interest in a specific opportunity. Without an opportunity to send a personal email, or a cover letter, you have to make sure that your resume expresses your personality in addition to listing your professional and educational experiences and achievements. To do so, you can include a professional profile or summary at the beginning of your resume that allows you to market yourself through a narrative. This section allows your potential employers to learn something unique about you and your career, as well as get a good feel of your communication skills.

To write an effective summary, you should first understand what information should not be communicated in your resume. While a summary provides an insight into what is unique and competitive about you, it is not a place for you to indicate any personal information that does not relate to your career. Information such as ethnicity, marital status, sexual orientation, religious beliefs and affiliations, etc. should be left out of your resume. While descriptive of who you are, this information is not relevant to your potential employer in order to pre-screen your qualifications for their opportunity. Additionally, the summary should not contain your previous professional experience, unless you can clearly demonstrate how such background can be of value in your future career development. Beware of generic statements, such as “I am well organized and detail oriented.” Employers want to hear your unique voice and get a sense of your communication skills while reading the summary portion of your resume. Using generalizations about your abilities will make the employers believe that you are either a poor communicator or are using such statements to fill up space on your resume.

Your summary should be in form of a short paragraph or bulleted statements, containing only several sentences. There isn’t a sentence limit, but as a rule do not take up more than one quarter of the page. Your summary should begin by a headline that summarizes your professional title and/or your professional statement. Emphasize your title by featuring the headline in bold and larger font, as it allows your potential employer to grasp who you are quickly. For example:

Financial Planning Professional

Achieved Double-Digit Return for All Clients through Well-Balanced Financial Portfolios

It is important that this title is well crafted, as it is the first impression your potential employer will have of you.

There are three things a well-written summary should address:

- Your experiences and skills as they relate to your idea job

- What you can bring to the organization and the open position that no other candidate can

- Your professional goals.

Even though your resume summary is written by you, it should be composed in third person, in present tense. Think of it as a summary of what one of your best colleagues would say about your professional achievements. Reinforce your title, and sell only the experiences and skills that meet your career objective. If you have multiple career objectives, such as you wish to get a position in either marketing or public relations, develop separate resume summaries for each of the objectives. A summary can also contain a brief bulleted section highlighting only a few vital competitive skills that you bring to the table. An example of an effective summary would be as follows:

Successful financial planning professional with over 15 years of personal and retirement planning experience. Managed a small financial planning firm, achieving double-digit financial returns for all clients by developing personalized investment portfolios. Leader in development and professional growth of four other financial planners in the firm through effective and motivating mentoring strategies.

Key competencies include:

o Personalized portfolio development

o Financial forecasting

o Retirement portfolio management

o Development on-going professional growth strategies

Much like your overall resume, your summary should be well-written and error-free. Make sure to review your summary, and customize as necessary for the various opportunities of interest. An effective summary will help you “hook” your employer; it should sell you as a primary candidate for the job, leaving your employer with a great first impression of you.

Monday, May 19, 2008

Starting a Home Business with Your Expert Knowledge

You can start your very own home business by writing about what you know. Sounds simple enough, right? You can even build residual, passive income by setting up a membership site with your expert knowledge. Don’t know what to write about or set up a membership site about? Believe me, you know a lot more than you think you do.

Everyone knows a little about something that someone else knows nothing about. Each and every one of us has experienced the good and bad in life, and can help others with this kind of information. And once that experience is packaged as an "information product", it's knowing who to send it to, that is interested enough to buy it. Or you can set up a membership site about it, and give a little bit at a time.

Perhaps you have a deep passion about something...well chances are there are many people who share the same passion. So why not share it in a membership site?

It truly boils down to our life's experiences. If you've experienced something very difficult in life, and have lived through it, overcome it, and was victorious over it, you have information to share that people will pay for...because more than likely, someone else is experiencing that same pain and wants desperately to know how you made it through.

Maybe you've worked at the same job for twenty years and know everything about the industry. Maybe you beat cancer, smoking or obesity, and have an amazing story to tell that can help others going through the same adversities. What you have to share is knowledge, and knowledge is power. Power to fight, power to overcome, power to win. And this is what people will pay for. This is what people want to buy.

They need your information. And your information will lead you to money...Lots of money. People will line your pockets with cash every month if you have the information they are desperately searching for. And that's why membership sites are the best online home businesses to create.

And you don't even have to create your own membership site...you can promote someone else's membership site. Or, you can buy one at BuildMeThis.com. Bottom line...people are hungry for information. They have a need to know...they want your knowledge. There is no limit to the topic or category of information that people are seeking.

That is how the search engines came to being. People are searching for every topic under the sun. The Internet has been deemed the "information super highway", because that is where people start for information. Catch the concept, and you're on your way to BIG profits with membership sites.

Tuesday, May 13, 2008

Do You Have Enough Money for Retirement?

Retirement may be a long way off for you – or it might be right around the corner. No matter how near or far it is, you’ve absolutely got to start saving for it now. However, saving for retirement isn’t what it used to be with the increase in cost of living and the instability of social security. You have to invest for your retirement, as opposed to saving for it!

Let’s start by taking a look at the retirement plan offered by your company. Once upon a time, these plans were quite sound. However, after the Enron upset and all that followed, people aren’t as secure in their company retirement plans anymore. If you choose not to invest in your company’s retirement plan, you do have other options.

First, you can invest in stocks, bonds, mutual funds, certificates of deposit, and money market accounts. You do not have to state to anybody that the returns on these investments are to be used for retirement. Just simply let your money grow overtime, and when certain investments reach their maturity, reinvest them and continue to let your money grow.

You can also open an Individual Retirement Account (IRA). IRA’s are quite popular because the money is not taxed until you withdraw the funds. You may also be able to deduct your IRA contributions from the taxes that you owe. An IRA can be opened at most banks. A ROTH IRA is a newer type of retirement account. With a Roth, you pay taxes on the money that you are investing in your account, but when you cash out, no federal taxes are owed. Roth IRA’s can also be opened at a financial institution.

Another popular type of retirement account is the 401(k). 401(k’s) are typically offered through employers, but you may be able to open a 401(k) on your own. You should speak with a financial planner or accountant to help you with this. The Keogh plan is another type of IRA that is suitable for self employed people. Self-employed small business owners may also be interested in Simplified Employee Pension Plans (SEP). This is another type of Keogh plan that people typically find easier to administer than a regular Keogh plan.

Whichever retirement investment you choose, just make sure you choose one! Again, do not depend on social security, company retirement plans, or even an inheritance that may or may not come through! Take care of your financial future by investing in it today.

Wednesday, May 7, 2008

Free and Super Simple List Building Techniques

You are losing money if you do not have an email list! Why? Because whatever you are promoting, if you do not have a list of people who trust you and have allowed you to email them, you have lost an opportunity to market to people who want to buy from you. There is actually a reason why people say, "There's money in the list!" So, how do you build a list with no money and no experience?

Most people try using search engine optimization techniques, which has become so specialized and quite frankly time consuming that most people can't approach page one of listings in spite of months of hard work. Pay Per Click is too expensive, as prices for some keywords approaching or surpassing the $50 per click range. It is certainly not uncommon for a $1 per click.

These list building techniques certainly do work if you have the deep pockets to stay with it in the long term. However, if you have shallow pockets, or you do not want to spend much money on advertising, because you are just starting out, there are several ways of gaining a competitive edge that will cost you nothing.

Take Craig's List for example. They now get over 12 Billion hits per month placing them in the mid single digits of most viewed websites in the world. The cost of advertising on Craig's List - $0.

Yahoo Answers is another great place for quality vs. quantity when it comes to time spent. You have an opportunity there to know in advance if the prospect is even interested in your product or service. The competition is generally low or poor quality. If you have just average marketing skills you can do very well building your list in this Free Marketing venue.

Another great place to market for prospects is at Yahoo Groups. This free marketing opportunity lets you search for groups to join and market to by a keyword search. This virtually guarantees that your promotions will be seen by likely prospects.

That's not all! Forums are usually theme specific and open to all as free members. Not only can you post your business opportunity but you can place an ad in your signature for exposure in your comments. You have a golden opportunity to engage in a direct conversation with a prospect.

Tuesday, May 6, 2008

5 Super Simple, Yet Extremely Powerful Home Business Ideas to Make Money Right Now!

Fed up with all the crap online today about how to make money right now? Do you want simple, yet proven, business ideas that will not take a lot of money or time to set up and STILL make you a decent income? Well, today you are in luck! I am reviewing 5 of the best businesses online that you start, with very little money and a little time. (More time if you are new to online businesses.)

Note: These ideas are just to get you realizing how many great business opportunities really are available to you. For free—mostly. So stop making it harder than it has to be!

Membership Sites

Ever heard of these? Of course you have! You probably are a member of some of them. The top industries for membership sites includes: dating, diets, and internet marketing. This is just 3 of the many niches that use membership sites, and there are so many more niches that you could build a membership site in!

How much do you suppose you could make with membership sites per month? $100? $200? What if I told you that you could make at least $1,000 per month, with the very real possibility of making more like $10,000 per month? Would you be intrigued? Well, let’s break down how this can happen:

Say you set your membership fee at $20 per month. (That is affordable for most people, as they go out several times a month to eat and most likely spend double that amount each time.)

Then say that you have 100 members. (That’s a modest figure.) That is $2,000 residual income each month that you do not have to work for. What could you do with an extra $2,000 a month?

Okay…here is where it gets really exciting—what if you had 1,000 members? That’s $20,000! Per month! You would be able to quit your job and work on your business full time and really grow it! Are you ready to learn more about membership sites? Keep reading…

What is your passion? Football? Outdoor sports? Magic? Whatever your passion is, chances are there are a lot of other people who share your passions. People that you could make money from. But how do you create a membership site? If you are technologically impaired (like me), then you will need to have someone create a membership site for you. But this could set you back thousands of dollars, and I don’t know about you, but I just don’t have that kind of money to waste on something that can be made a lot cheaper.

Build Me This creates fully loaded pre-built and custom made membership sites that you can start working on immediately to bring in members. For a lot less than having one created from scratch with a freelance programmer…

Blogging

Professional blogging has made its way into our language for a reason—it works. You can get started on this business for free, and review products for payment. You could also review affiliate products, and if people click on your links, you get paid. To get started, follow the steps below and you will be in business!

  1. Sign up with either WordPress or Blogger for your free blog. Or, you can buy a domain name, and set up WordPress on your domain. Either way works.
  2. Sign up with Commission Junction and start applying for programs to promote.
  3. Write reviews.
  4. And after 3 months, and 20-30 posts, you can sign up with Pay Per Post to begin reviewing products for immediate payment.

And that is it! You are in business as a Professional Blogger!

Affiliate Marketing

This is similar to blogging, but you do not have to set up a blogging account to get started. Here’s how to get set up:

One—sign up with an affiliate program network, such as Commission Junction, and begin applying for programs.

Two—sign up for an account with HubPages.

Three—Begin creating quality Hubs and add in your links as resources.

And voila! You are in business! Now, there are many more ways to promote your affiliate links, but we are not going into that here. This is just one way to get started. Do more research, after you get started with this method.

Residual Affiliate Marketing

Much like the above method, this one has an advantage—residual checks for one sale. These are like membership sites, where you get paid each month for the same sale you made a few months ago. You can get started with these by going to Lifetime Commissions and signing up for programs. Then, begin adding your link with the methods mentioned above.

Article Writing

“Content is King!” The last business idea is to promote all the above businesses by one method—writing articles and plugging them in places on the Internet where content is needed. That’s virtually anywhere…forums, article directories, hub pages, blogs, websites anywhere, and more. The possibilities of where to put your content are endless! You can learn more about this method at the Bum Marketing Method website.

Also, once you get proficient and make some decent money from this, you can actually do this for others for a nominal fee! Or, you could create a members site where you provide a certain amount of articles for a monthly fee. You could grant your users rights to publish the articles with or without your links…the possibilities are endless here.

And that’s how you can easily and cheaply start a business that will bring in money for years. Get started now, will you??

Friday, May 2, 2008

How to Win the Advertising and Promotion Game

I am certain that, as a business owner, you have often
entertained the question as to how much to spend and where to
spend your advertising dollars. For most small business owners,
these questions can add to the headaches suffered in the course
of normal everyday operations of their business. (Find out how to avoid those headaches with PIPS )

THERE ARE NO SIMPLE ANSWERS

The how much to spend and where to spend it questions have no
easy answers.

Depending on your type of business, many people suggest that the
*how much* should be equal to anywhere from 4% to 10% of your
gross receipts.

The quandary is that a business cannot survive without a fresh
flow of incoming customers. But, a business can seldom generate
a fresh stream of customers without spending money to get the
word out about their business.

THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING

Have you ever paid for advertising and sat back to await the
fresh flow of customers, only to find yourself sitting and
sitting and then sitting some more?

Don't feel bad about that. It has happened to many of us before.

See, knowing where to spend the advertising money is not enough
to get the job done.

Where to spend the money only begins to highlight the other
issues connected with advertising:

· Marketing Plan
· Advertising Strategy
· Headlines, Ad Copy and Visual Presentation
· Tracking the Success of Your Advertising Campaigns

THE MARKETING PLAN

The Marketing Plan is used primarily to identify your own
products and services, costs, strengths, weaknesses and the
strengths and weaknesses of your competitors.

ADVERTISING STRATEGY

It is important to understand what you expect to gain from your
advertising.

Do you simply wish to get your name known so that when your
customer will need you, they will think of you first? Or, do you
wish to get your customers in your front door on Saturday?

Do you want your customers to come in and take a look around to
discover the next object that they cannot live without? Or, do
you want them to come in and buy a specific widget?

Do you hope that enough people will come in to buy enough
products or services to pay for your single ad? Or, do you
expect to gain a lifelong customer who will help pay for your
advertising over the course of several years?

When you know what you want, then you will better understand
just how to do it.

HEADLINES, AD COPY AND VISUAL PRESENTATION

You might be surprised how many business owners put out
advertising without regard for the quality of the sales pitch or
presentation. The quality of your distribution outlet or the
amount of money you spent to get there will do little for you if
the advertising vehicle is a junker.

Test all of your advertising materials in smaller markets before
blowing your advertising bank roll on it. You must absolutely
know the value of your advertising before putting large sums of
money behind it.

TRACKING THE SUCCESS OF YOUR ADVERTISING CAMPAIGNS

Tell your customers to save another 10% when they tell you they
heard or saw your ad in such-and-such location. Suggest that
they can register to win a free widget if they fill out a form
and have them to tell you how they heard of your business.
Advertise a specific widget in your ad and track the sales of
that widget.

It does not matter how you track your advertising --- just make
sure you do it!

IN SUMMARY

The ideal way to spend your advertising budget is to buy a rifle
with a high-powered scope and to only shoot your targets in the
light of day.

If you are not tracking your advertising, then you are shooting
a pellet gun without an attached scope, with blinders on, and
shooting in the dead darkness of night.

Even with a bigger gun, the blinders in the dark constitute the
single largest mistake made by advertisers. If you are unable to
track your advertising to learn what is working well, what is
working somewhat, and what is a money pit, then you are
condemned to repeat your mistakes over and again.

By relying only on gut instinct, you may be choosing to spend
more money in the money pit and to lose all of your money in the
process.

When you get down to the nuts and bolts of making money from
your advertising, you should plan, prepare, track and study your
results. You must have factual information on which to base your
advertising decisions. When you are making the right advertising
decisions, then making money from your business might just come
easy.

Shameless Plug:

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your own home business and subscribe to The Home Biz Guy's
Free Home Business Secrets Mini-Course at:
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Wednesday, April 30, 2008

Understanding the Difference between Marketing & Promotion

Are you an online marketer? Or do you simply promote affiliate
programs? Marketing is truly the most misunderstood word in use
today on the Internet. Let me see if I can clarify this issue
just a bit.

In Marketing 101 at your local university, marketing is actually
the process of Product, Place, Price and Promotion.

PRODUCT

No business can exist without a product or service to sell.

In a nutshell, entrepreneurs are the people who believe in a
product, service or idea, so much that they are willing to
invest their lives into the development of their dream.

Historically, every major corporation in the world was started
by an entrepreneur with a dream and the drive to make it a
reality.

However, there comes a time in the life of every corporation
when those who fear the gambling nature of their founder, squash
the entrepreneurial drive that made the company a viable concern
in the first place. The entrepreneur will either submit to the
careful nature of the stockholders, or he will be forced to
leave the company he created.

The only entrepreneurs who withstand the pressure to move more
carefully are those who have maintained majority control over
their companies.

PLACE

In the offline world, place is defined by location. On the
Internet, place is defined by domain name and the web hosting
service chosen.

Both online and offline, place can make or break a company
without respect to the quality and value of the product, service
or idea.

PRICE

Selecting a price is determined first on a basis of whether the
company wants to be seen as a discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart is the lead discounter in the marketplace. Staples on
the other hand is the specialist in office supplies.

Both sell a significant number of office supplies despite the
fact that the lowest price can usually be found at Wal-Mart. As
a value dealer, Staples can afford to charge more for their
products than Wal-Mart.

So the question for you is whether you want to position your
company as a discount or value company.

Testing has shown that products and services can be sold at any
number of prices and still reach a significant number of people.

The challenge of selecting the best price for your product or
service will require a certain amount of testing.

UNDERSTANDING THE PRICING EQUATION

Let`s assume we are selling a product. Let us also assume that
we know that the product can be sold for $10 or $50. Let us also
assume that if the price dips below $10 or rises above $50, then
the product sales fall off significantly.

Our challenge is to determine the best rate at which to sell our
product.

Testing has shown us that we can sell 1000 items a week at $10.
Testing has also shown that we can sell 500 items per week at
$50. And testing has shown that we can sell 650 items per week
at $45.

At $10, our projected weekly earnings are $10,000. When we sell
the product at $50, we know that we can earn $25,000 per week.
Most importantly, we know that we can earn $29,250 when our
product is priced at $45.

With the imaginary testing we have done on our imaginary
product, we can easily see that selling our product at $45 per
item will earn us more money over the long haul.

Thus, when we make the decision for a national rollout of our
product, then we will price our product at $45.

Of course, this is a very simplistic analysis of the point I am
trying to make. Though simple, I believe this analogy will help
you understand the methods of developing a product`s prices.

PROMOTION

Promotion, on the other hand, is the process of notifying the
consumers for your product or service of your availability to
serve them.

Methods of promotion vary distinctly and should be arranged to
meet very specific goals.

As with product, place and price, promotion should not be left
to chance. You should test every ad, every media, and every
price point to determine the best bang for your promotional
dollars.

HEADS UP!

If you are an online promoter or marketer, please factor in the
most important element concerning the cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and figure in your
time into the cost of your promotional accounting.

I say this because too many online promoters lose sight of this
concept and spend 20 hours to generate one sale while using free
advertising. Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your time for one sale
that might only net you a gross sale of $45!

ARE YOU TRULY A MARKETER OR ARE YOU JUST A PROMOTER?

Most people who run a business on the Internet call themselves
marketers. Yet, most of these same people are really just
promoters wrapped in the label of a marketer.

True marketers do not promote without a lot of advance work.
They spend time planning, testing and measuring their actions
and results to get the most out of every dollar spent and earned.

Entrepreneurs finesse the art of marketing as they build their
company into a major enterprise.

If you are a promoter who does not keep an eye on the total
marketing equation, then you are bound to fail.

If you do call yourself a marketer, then do what a professional
marketer does. Make sure that every dollar spent is spent well.
Make sure that every dollar earned is put to good use. Market
well so that when the people of the next generation look at your
life, they will see a fine example of a successful entrepreneur
that they will strive to emulate.

About the Author:
------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy's
Free Home Business Secrets Mini-Course at:
Profits-Marketing
------------------------------------------------------------

Monday, April 28, 2008

Do you have what it takes to be an e-entrepreneur?

Do you have what it takes to be an e-entrepreneur?
Copyright © Stone Evans, The Home Biz Guy
Author of "Dotcomology - The Science of Making Money Online"

These days, it seems like everyone wants to work
from home and make money on the Internet. But
before you even turn on your computer, the first
question you have to ask yourself is whether
you’re cut out for this kind of work.

The fact is, building a home-based business isn’t
for everyone. Some people like the commute. They
really do enjoy having a boss who tells them what
to do, and they like the routine of working
nine-to-five for an ordinary salary that can
barely pay the mortgage. Personally, I think
they’re nuts.

More reasonably, there are people who are
concerned about the risk of starting up their own
business. They’re not sure it’s worth the
investment of time and money, and they’re scared
of the responsibility that comes with running
their own company. They wonder if there is
another way to escape the rat race.

I’m sure there is. You could win the lottery or
wait for your Aunt Sue to keel over and leave you
her condo. Or maybe you could sit down with a pen
and paper and draw the blueprint for "The Next
Big Thing". Anything can happen... Right?

For me, what happened was creating a successful,
self-running Internet marketing system. It didn’t
happen without effort. It didn’t happen without
at least some initial investment of both time and
money and, of course, it doesn’t happen now
without me making sure that the taxes are filed
and the paperwork is done. But it happened.

I’m my own boss. I work from home according to my
own schedule and I get to pocket all the cash my
business makes. If you’re prepared to give an
e-business the time, the work and the money it
needs to get started and get growing, it can
happen for you too.

Article excerpted from "Dotcomology":
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Course, Software Program Or Anything Else Until
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